Experience

Web/UX Design Lead

Freelance (Mar 2024 - Present)

• Oversaw the UI/UX design plan for multiple clients sites, creating easy-to-use and flexible interfaces for different types of small businesses, from local shops to tech startups.

• Developed simple design systems that took care of complex app needs while following WCAG 2.1 AA rules for accessibility.

• Started using new design tools and methods that brought the best ways of working into my job to make apps easier to use and make users happier.

UX Design Lead

BlueModus (May 2023 - Mar 2024)

• Used a clear UX check-up system that helped find and fix problems with how easy enterprise web apps were to use, which made people stay on them longer.

• Strategically developed a new information architecture (IA) on enterprise sites, which made it easier for people to find their way around by making them think less.

• Created standardized UX documentation templates for user flows, which improved cross-team collaboration and reduced handoff friction.

Web Designer

Strategies 360 (Oct 2021 - Mar 2023)

• Built design elements for client sites in Figma that could be put together like building blocks, which helped create a single design style, leading to faster examples and consistency.

• Found important user problems by mapping out their journey, which led to a better user experience that showed more people finishing what they started.

• Made it easier for design and dev to work together by using my detailed UX documents and UI details, which cut down on mistakes and rework during the process.

• Developed a QA system to review designs, which helped the team work seamlessly together and made design changes happen faster while maintaining quality.
  

Senior Web Designer

Finalsite (Mar 2014 - Jun 2019)

• Designed award-winning sites, turning creative ideas into working designs and brand values into strategic visual styles.

• Created design systems that could grow and focused on making educational web apps accessible, which combined school branding with Section 508 rules and user experience best practices.

• Implemented a design method based on best practices, which helped schools uphold a consistent brand identity while using proven UX design elements.

• Partnered with the dev team to make sure the designs looked exactly right on responsive, accessible, mobile-first interfaces during the whole production process, from start to finish.

Lead Interaction Designer (IxD) & Creative Director

Businessfriend, WDM Group (Jan 2011 - Nov 2013)

• Led end-to-end UI/UX design for digital products, creating cohesive brand systems including logos, style guides, and design standards across all platforms.

• Designed and launched website features and content pages that enhanced user experience and aligned with business objectives.

• Directed all visual content production for social media channels (Facebook, Twitter/X, YouTube), maintaining brand consistency.